About Apploff

Jeff doesn't just adapt formats — he creates them. Then he sells them, and stays on as executive producer.

In 2006 he created and executive produced Don't Forget the Lyrics! for FOX with Wayne Brady hosting. It has since been adapted in more than 25 countries; in France it is in its twelfth season and past 7,000 episodes. It went into US syndication in 2009 with Mark McGrath, and in 2021 Jeff resold an all-new version to FOX hosted by Emmy winner Niecy Nash.

In 2017 he created and executive produced Beat Shazam for FOX, hosted and executive produced by Academy Award, Grammy and Golden Globe winner Jamie Foxx — now in its eighth season and celebrating its 100th primetime episode this season. In 2023 he created and sold Lotería Loca, inspired by the Latin board game "Lotería," hosted by Jaime Camil.

His additional credits include We Are Family (Anthony Anderson), Mental Samurai (Rob Lowe), The Wheel (Michael McIntyre), Game of Talents (Wayne Brady), Boom! (Tom Papa), Million Dollar Money Drop (Kevin Pollak), Take Me Out (George Lopez) and Let's Ask America (Kevin Pereira).

Most recently he created Best Guess Live, Netflix's first live interactive mobile game show, and co-founded JAHM Studios with Hunter March — a sister venture making games with television DNA.

Danielle has been at Apploff for over a decade. She started as Executive Assistant to Jeff Apploff and worked her way up to Vice President, and she has been integral in creating, packaging, marketing and selling a number of the company's series.

Her expertise is format development and pitch presentation — building the idea into something a network can see. She is also the office's resident expert on music and pop culture, which on this slate is not a small job.

She serves as Supervising Producer on all Apploff shows, including Beat Shazam, Don't Forget the Lyrics!, Lotería Loca and The Wheel.

Zach tracks the latest developments in unscripted formats and beyond, and keeps the development slate ahead of where the market is going. He was promoted to Director of Development in February 2026.

Before Apploff he produced, hosted and designed live virtual game experiences during the COVID pandemic, and spent years as a strategist at creative advertising agencies.

He is based in Los Angeles by way of New York, and majored in mathematics at the University of Virginia (CLAS '17).